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Branding & Corporate Identity

Portfolio

British Virgin Islands Government, London Office

The London office of the Government of the British Virgin Islands has several objectives which include: strengthening the British Virgin Islands' voice within the UK Government; enhancing the regional and international impact of the BVI; promoting BVI business and new international investment; supporting British Virgin Islanders in the UK; providing diplomatic representation and responding to enquiries about the BVI (including the interface with the EU).

Brief

As part of a new initiative to raise the profile of the British Virgin Islands in the United Kingdom Landau Reece were commissioned rebrand and reposition the corporate identity of the Government's London office. Keeping the original Vigilate logo mark as the starting point (to maintain the existing heritage of the brand), Landau Reece created a new corporate identity with a modern look and feel that represented the aspirations of the BVIGLO. A brand toolkit along with a complete suite of supporting communications materials were produced and delivered to ensure consistency of the new brand.

Objectives

  • To rebrand the London office of the British Virgin Islands Government while maintaining the highly recognisable Vigilate logo mark 
  • To maintain the heritage and history of the BVI and its relationship with the United Kingdom 
  • To introduce consistency in the brand of the BVIGLO 
  • To modernise the personality and professionalism of the brand

Solution

  • We performed a detailed brand audit consisting of research looking at existing brand and similar peer brands 
  • Through further research we identified the core values of the brand 
  • We then articulated these values into a new and modern identity 
  • This was then delivered in the form of a brand toolkit, corporate stationary, Microsoft Office templates and a quarterly newsletter

Results

  • New Brand and identity rolled out across the London Office 
  • Well received by all stakeholders 
  • BVI Government expressed interest in expanding new brand to BVI

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