Portfolio

Discipline: Client: Industry Sector:

Confederation of British Industry (CBI)

The Specialist Schools and Academies Trust (SSAT) is an independent, not-for-profit membership organisation dedicated to raising levels of achievement in secondary education. They have a membership of over 5000 schools and organisation and they are a registered charity. They aim to give practical support to transforming secondary education in England by building and enabling a world-class network of innovative, high-performing secondary schools in partnership with business and the wider community.

Brief

We were commissioned by the SSAT to produce a video that would promote and encourage applied learning within schools by demonstrating the positive benefits such as achievement, motivation, engagement, career progression and success.

Objectives

To encourage youngster to participate in applied learning.
To explain what applied learning entails.
To educate viewers on the benefits of applied learning and the rewards it can bring.
To provide a tool for those in a position to influence children and their education path.

Solution

A wide variety of professional workers were chosen to be in the video, in order to signify the wide range of opportunities that applied learning can bring.
In school scenes containing real life pupils helped viewers relate to the concepts of applied learning, thus fully realising their potential.
Examples of real work that youngsters take part in for applied learning were showcased, with a clear link to the future career opportunities one can gain from it.