Portfolio
Microsoft
Microsoft is the world's leading software company, providing a variety of hardware and software solutions, including the Windows operating system and Office software suite. Microsoft has expanded into markets such as video games consoles, customer relationship management applications, server and storage software and digital music players. Recent acquisitions have further diversified this offering to include on-line advertising, mobile devices and enterprise software. Turnover in 2008 reached $13.7b and the company employs 90,000 staff worldwide.
Brief
Global PR company Edelman commissioned Landau Reece to produce an advertising campaign for Microsoft aimed at encouraging silver surfers to embrace the suite of software and technologies being produced by Microsoft. This was then rolled out to broadsheet newspaper titles such as The Telegraph.
Objectives
- To provide creative concepts and layout for an advertising campaign specifically aimed at the target audience.
- To produce a series of adverts suitable for broadsheet newspapers.
- To encourage a top-down dissemination of the brand, led by the advertising target audience (whereby older generations in a family would become brand evangelists)
Solution
- We conducted a detailed search of Microsoft's image library to obtain the most relevant imagery that would suit the subject matter and the audience without being crude
- We researched other brands in the same market space to help produce a unique visual approach
- We presented concepts and managed the art-working and submission of the final concept to the newspaper publications, liaising with both Edelman and Microsoft throughout the project.
