Landau Reece

Edelman

Edelman is a full service global public relations firm operating in Consumer, Financial, Health, Technological and Industrial sectors. It has 51 offices around the globe with 3,100 employees and regularly tops industry publication ratings. There is a close working relationship between Landau Reece and Edelman that spans over 7 years covering more than 400 projects.

Brief

Landau Reece were commissioned to produce advertising for the various departments and practices within Edelman for newspapers and trade press. For each project, the intention was always to convey the message in a creative and engaging way while maintaining the branding of this Global PR agency.

Objectives

• To create awareness of Edelman’s individual departments and practices.
• To design and produce advertising designs and concepts that would achieve standout in trade publications.
• To advise recommendations regarding headlines, copy and general content to help achieve maximum impact.
• To artwork and submit advertising to various publications ready to print.

Solution

• We created design concepts that reinforced the nature of the business.
• Our use of appealing yet striking imagery supported the subject matter while creating visual interest. 
• We incorporated and recommended headlines that would convey the message of the campaign and spark reader interest. 
• We produced advertising that would encourage the audience to read on and investigate the subject area further. 

Results

• Immediate sign off by the client.